Designers, photographers and illustrators on student media staffs are first and foremost journalists. All of the ethics that apply to reporters and editors also apply to visual journalists. All journalists must aspire to seek the truth, report comprehensively, provide balance and honor original thought.
Visual journalists play an important role on a staff, as they provide another avenue for readers to access and understand news. Visual journalists are not decorators. Visual journalists should work closely with editors, designers, producers and reporters to make sure visuals are integrated with narrative — telling stories, not just filling space. Videos, designs, photos, informational graphics and illustrations all enhance the experience of the reader or viewer with media.